The resurrection of Jesus Christ is the Christian religious belief that, after being put to death, Jesus rose again from the dead. It is the central tenet of Christian theology and part of the Nicene Creed: “On the third day he rose again in accordance with the Scriptures”. His resurrection changed our witnessing, our conversations, our beliefs… Our faith in Christ Jesus gave us hope for eternity.

Easter brings Nigeria to my mind with the central question of whether this is the Nigeria handed down to us by our forefathers…

No, this is not the Nigeria our forefathers dreamt of and bequeathed to us. The brazen and unapologetic looting of the national treasury has never been this bad.
Leadership based on ego, whims and personal needs as against the global or communal. As we celebrate the resurrection of our Lord, we need to reflect on our personal values… individually and collectively. It’s time to go back to the basics.  It’s time for a national rebirth…

Easter brings to mind the Brands to Watch for the good of the Nigerian nation.

The spirit of Easter gives me reasons to reflect on those national human treasures who by what they have chosen to do are the brands that are helping to reshape Nigeria. The message this Easter is that such brands appear to be in short supply and must be multiplied for the good of nation.

This is our next call.
Would your Brand Rise Up and be Counted?
Time to Resurrect the Good in us all.
Happy Holidays Nigeria
Happy Easter World

The author, Charles O’Tudor is one of Nigeria’s foremost brand expert, founder Adstrat Brand Management Consultants and the Chairman of The Brand Council, owners of Charles O’Tudor BrandToWatch Awards

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