EASTER REFLECTIONS OF AN AFRICAN BRAND ICON

The resurrection of Jesus Christ is the Christian religious belief that, after being put to death, Jesus rose again from the dead. It is the central tenet of Christian theology and part of the Nicene Creed: “On the third day he rose again in accordance with the Scriptures”. His resurrection changed our witnessing, our conversations, our beliefs… Our faith in Christ Jesus gave us hope for eternity.

Easter brings Nigeria to my mind with the central question of whether this is the Nigeria handed down to us by our forefathers…

No, this is not the Nigeria our forefathers dreamt of and bequeathed to us. The brazen and unapologetic looting of the national treasury has never been this bad.
Leadership based on ego, whims and personal needs as against the global or communal. As we celebrate the resurrection of our Lord, we need to reflect on our personal values… individually and collectively. It’s time to go back to the basics.  It’s time for a national rebirth…

Easter brings to mind the Brands to Watch for the good of the Nigerian nation.

The spirit of Easter gives me reasons to reflect on those national human treasures who by what they have chosen to do are the brands that are helping to reshape Nigeria. The message this Easter is that such brands appear to be in short supply and must be multiplied for the good of nation.

This is our next call.
Would your Brand Rise Up and be Counted?
Time to Resurrect the Good in us all.
Happy Holidays Nigeria
Happy Easter World

The author, Charles O’Tudor is one of Nigeria’s foremost brand expert, founder Adstrat Brand Management Consultants and the Chairman of The Brand Council, owners of Charles O’Tudor BrandToWatch Awards

Swapping Shoes: sofa talk between a European and an African

People treat you differently if you don’t know the language. Condescendingly, as if you’re a child. An aunt from the Flemish side of the family once even said, “I keep forgetting you have a university degree” – Chika Unigwe

When two professional women settle into the sofa for a chat, it is expected to be deep. So it was between Femke van Zeijl and Chika Unigwe. Femke grew up in a Dutch village, some 40 kilometres away from Turnhout, the Belgian town where Chika migrated to in 1995. On her part, Chika grew up in Enugu, a town in eastern Nigeria. The irony is that in 2012, the migration turn fell on Femke who settled in Lagos. The purpose of the sofa talk between the two divas was to compare notes on their migration experiences. Thereafter here is Femke’s footnote on the conversation “I confess that Lagos’ noise sometimes makes me crave silence. Chika likes the liveliness she is used to from back home. She prefers to write in a crowded café and never goes looking for quietness. For a moment I find myself longing for half an hour of silence in her Turnhout street”

 

Femke van Zeijl: You describe migrating to Belgium as ‘losing your voice in small imperceptible ways’. What do you mean by that?

Chika Unigwe: It seemed I had to learn everything all over again. All etiquette and forms of politeness, as if I was a child again. I certainly made as many mistakes as a child. It started with my first breakfast at my in-law’s house. I was still in bed when I was sent for: everyone was at the table waiting for me. My Flemish family had breakfast together at the dinner table, and I was supposed to be present. Whereas I can’t remember we ever had dinner together at the table back home in Enugu. At our place, you ate when you were hungry. With your plate on your lap, wherever you wished.

Femke van Zeijl: I on the other hand always waited here in Lagos until everyone had food on their plates, as my parents taught me. But that would invariably lead to a Nigerian inquiring whether I did not like the food.

Chika Unigwe: You have the advantage of speaking a language many people in your new country understand. I did not speak Dutch at the time. That first year in Belgium was very hard for me. I do not like to be reminded of that period. People treat you differently if you don’t know the language. Condescendingly, as if you’re a child. An aunt from the Flemish side of the family once even said, “I keep forgetting you have a university degree”.

FZ: I notice that I get away with things because I am a stranger. Nigerians figure I don’t know all the customs and sensitivities, and so they are forgiving when I make a faux pas. Is that your experience as well?

CU: No, in that sense Africa and Europe are extremely different. In Belgium you are expected to integrate, preferably assimilate. To whisk away your own culture as much as possible. You are supposed to eat chips with mayonnaise, like a proper Belgian. People prefer to hear that you like that more than your own food from home. Then you are a successful migrant. When a European comes to Africa though, nobody expects of him that he will integrate or assimilate. On the contrary: the biggest African ghettos are the compounds where white people live. You are an exception, Femke. You want to get to know the people and are living amongst them.

FZ: Sounds like I am having an easier time in Lagos. When I have amala in a local buka, the whole neighbourhood gathers to come see the miracle. And the little advantages I undeservingly get thrown for being white… The other day the personnel of a bank wanted to have me cut a very long Friday afternoon queue to be helped first. I was so embarrassed.

CU: When a white person migrates to Africa, he is going from a position of power, to power. An African coming to Europe lands from power into powerlessness. We Africans cannot do much with our diplomas here. Once I had learned Dutch and went to the job centre, they offered me a position as a cleaning lady. And in the shop it happens regularly that someone follows me around to check that I am not stealing anything. In expensive boutiques I might not even get served. The sales personnel assume I cannot afford to buy anything anyway. Whereas a white person in Nigeria, even if he has no skills whatsoever, always gets opportunities. No Nigerian would dream of offering you a job as a cleaning lady.

FZ: How did you overcome your initial powerlessness?

CU: By learning the language. The more I mastered Dutch, the less lonely I felt. I became more self-assured, which yielded me more respect. Language makes you independent and gives you a voice. And with that voice you can even change people’s views, because a stranger teaches you to look at yourself in a different way. A while ago I was interviewed on Belgian radio about classical music. Back home we never listened to that, and the first remark of the presenter was ‘So you did not have a culture of music at home?’ So I asked her: ‘Do you know highlife music? No? Well, my father always listened to that, and would consider you a barbarian because you have never heard of it.’ She had never thought of it that way. There is no absolute standard for civilisation; it is different for each culture.

FZ: Does your integration into Flemish society resonate in your work?

CU: My first novel was staged in Turnhout, close to my new home. The second was about Nigerian women in Antwerp and in my third book I returned to Nigeria. By that time I had fully regained my voice. My new book that has just been published covers an entirely different matter: a former slave in the eighteenth century.

FZ: Nigeria has taught me to add ‘Sir’ and ‘Madam’ to my sentences. Forms of politeness are still much more observed here then in The Netherlands. Are there things your new country has taught you?

CU: When my husband’s uncle was on his deathbed, the entire family was called to come and say goodbye. Very beautiful. That would never happen in Nigeria. Even if you are ninety, everyone keeps praying for a miracle. Death is much less of a taboo in Belgium. I find that very pleasant.

FZ: You are one of the few people who didn’t consider me nuts when I decided to move to Nigeria.

CU: Lagos is not an easy place to live in. When you told me you wanted to live there, I thought you were brave. But then again, that is what my sister said of me when I moved to Belgium with my husband nineteen years ago. We both followed our dreams. There are many too afraid to do that. Migrating is an act of courage.

hThe power is cut on my side, and all around my two-bedroom apartment generators start rumbling. I confess to Chika that Lagos’ noise sometimes makes me crave silence. She laughs. Chika likes the liveliness she is used to from back home. She prefers to write in a crowded café and never goes looking for quietness. For a moment I find myself longing for half an hour of silence in her Turnhout street.

**********************************************

Chika Unigwe grew up in Enugu, a town in eastern Nigeria. There she met her Belgian husband, with whom she migrated in 1995. Her fourth novel, The Black Messiah, was recently published in Dutch. For her second book, On Black Sister’s Street, she received The Nigeria Prize for Literature. Chika lived with her husband and four sons in the Flemish town of Turnhout but has recently made another big move as she and her family migrated to the US.

Femke van Zeijl grew up in Berkel-Enschot, a village in the Dutch South about forty kilometres away from Turnhout. For the past eleven years she has traveled sub-Saharan Africa as a freelance journalist. She has written two books based on her reporting. The second, Gin-Tonic & Cholera, is about urban life in Africa. In 2012 she settled as a freelance correspondent for Dutch media in Lagos, a city that is estimated to have more inhabitants than her country of birth.

source: Brittle Paper article “Strangers in Each Other’s Countries: A Discussion with Chika Unigwe” by Femke van Zeijl

Reflections on Elusive Diaspora Policy for Nigeria

Nigerian Diaspora Day today gives room for somber reflections as I did about this time a year ago through an opinion piece. I stated then “Despite its commendable vision and sparse achievements, the humongous shortcomings of the Diaspora Day are threatening in 2015 to explode in the face of all stakeholders” I concluded the piece with the following “to get the Diaspora Day right, you must first get the Nigerian Diaspora Policy right” Since then, not very much has happened around the Diaspora Policy. However the American idiom “a new Sheriff in town” typically used during periods of power transition could be applied to events surrounding the 2016 Diaspora Day in Nigeria. This adage is deployed particularly when the way things are done are experiencing some changes, or when a new person takes control. In the case of the National Diaspora Day of Nigeria it is a combination of a new operating environment and new persons wrestling back hijacked control from mini cabals of a national policy instrument.

This new Sheriff in town is dogmatic about corruption and has a very low tolerance level for it or anything resembling it. I am not sure how he did it but I understand that people around him are self-conscious to the point that they feel that if he looks you in the eyes, he might just read your mind and know if you are thinking of indulging in corrupt practices. That fear alone is already creating some saints around the corridors of power. That is very good because the culture of impunity and financial recklessness in organizing the Diaspora Day until 2013, the year I led the global Nigerian Diaspora delegation to the event in Nigeria, is deafening. I worry for most of the ‘organizers’ of Diaspora Day between 2005 and 2013 because should the new Sheriff decide to order an audit of what had gone on, some may either go on exile or commit suicide before the arms of the law catch up with them. That is how bad I believe it was. I am neither an investigative journalist nor a criminal investigator, so I might not have the capacity to deliver the evidence I hear you thinking about. However I have been a principal actor in the Diaspora politics since inception. Even at that I continue to have unanswered questions. The most cardinal of the questions are: what is the budget for the Diaspora Day event on annual basis since 2005? What have they being spending on and why has the budget remained a secret till date? Who actually manages the budget? How come there has never been a cost-benefit analysis of the annual event? What is the actual reason for the mushrooming of new proxy ‘Diaspora’ organisations, even based in Nigeria?

In public financial administration these questions are very basic. They should normally fall under the freedom of information principles of any democracy. A few times I have had conversations with Nigerian legislators and administrators in the Civil Service around these basic but pertinent questions, I am laughed off as one of those intellectuals in the Diaspora that has lost touch with Nigeria because, according to them “this is Nigeria, we don’t work like that here” End of story! Signs are emerging that the end of that story appears to come with the end of an era. It was an era of financial wastefulness, of arrogance of power, of imprudence, of treachery and of national disappointments. By design or accident, just as the new Sheriff came into town, other officials who appear to understand their briefs, who care more for national development than their narrow self-interest took positions in different offices related to the Diaspora. Two calls to mind. 

Permanent Secretary (Political) Key among them and I speak now as an outsider having taken the backbench after serving out my term as Board Chairman of the Nigerian Diaspora in Europe in 2013, is the Permanent Secretary (Political) at the Office of the Secretary to the Government of the Federation. Unlike those before the current Perm Sec, the gentleman understands that it was for good reasons that President Olusegun Obasanjo facilitated the establishment and recognition of Nigerians in Diaspora Organisation (NIDO) as the official partner of Government on Diaspora matters. The gentleman understands that it is anti-government to work against the policy of the government that you are supposed to be serving.

House Committee on Diaspora Affairs & Senate Committee on Diaspora The current Chairman of the House of Representatives Committee on Diaspora Matters seems to understand that micro-management of the Diaspora is not cut out for a federal legislator. The focus should be on the big policy picture rather than the mundane palaver of how the Diaspora should be sidelined in an event over which they should have control. A House Committee Chair who realizes that it is not within her priority space to determine which Diaspora gets which prominent speaking slot at the Diaspora Day. She seems to realize that while it makes sense to relate with all Diaspora organisations, due recognition needs to be given to the body recognized by government as official partners on Diaspora matters. The House Committee Chairman would not act in ways that appears that she encourages the set-up of phony ‘Diaspora Groups’ to unfairly compete with the official Diaspora body, thereby neutralizing their influence and playing into apparent divisions or actually playing a role in encouraging discords amongst different Diaspora communities rather than unifying them.

The Diaspora Body A body that appears immune to change both in attitude and strategic approach is the Nigerian Diaspora themselves as embodied by the official body called NIDO. The undemocratic tendencies of some of its leaders are the starting point of its ills. If the way and manner in which you came into office is questionable, you have lost the first major goodwill and recovering credibility and integrity, both ingredients needed to get serious people to believe in you and work with you, may prove difficult if not impossible. The truth of the matter is that lack of credibility and a bit of leadership mediocrity continues to deter popular qualitative participation in the organisation. Next to that, the debate has got to get more serious if NIDO is to move from point A to point B. By way of example, I shall underline two debates that were trending in the run-up to the Diaspora Day but also make the point that on those two occasions, two individual Diaspora provided at different times, two voices of reason. So hope is not entirely lost on condition that they do not shout themselves hoax and give up or that they are singled out by those given to shouting loudest and blackmailed.

In a trending discussion, many had decried the poor planning and execution of the Diaspora Day 2016. Just to give you an idea, like many others, I had personally registered on 10 July for the event within an hour of announcement that the online registration form was active. This was for an ANNUAL event holding just two weeks away. I had also indicated, as requested, that I was keen to make a presentation on a USD63 Million infrastructure investment under a private public partnership arrangement with Delta State government involving a number of foreign investors and because Diaspora equity participation would be a desirable thing for country and the Diaspora themselves, it made all the sense in the world to make a presentation at the Diaspora Day and also arrange a site visit to Delta State with interested Diaspora. Registration was not acknowledged until 21 July, three days before the event. Even at that, there was neither an event programme nor a confirmation that the presentation is programmed to hold. I could therefore not firm up arrangements with the project engineers and representatives of Delta State Government who were positively disposed to hosting a breakaway delegation in Asaba. Meanwhile I was torn between flying to Abuja for the Diaspora Day or staying back in Belgium to receive a powerful trade delegation that included serious-minded agricultural commodity traders and other non-oil magnates. Of course given the lack of demonstrated seriousness by the Diaspora Day folks, my decision was easily made. I was staying back in Belgium!

Meanwhile one condemnation followed the other about how badly organized the Diaspora Day is and how much it would continue unabated as long as the Diaspora are not in charge of the organizing. As long as the Civil Servants drive the Diaspora Day, one of the contributors interjected, we will end up this way! Then came a pointed analysis from a Diaspora, Sam Afolayan. Sam’s analysis categorized the Diaspora in six groups.  He submitted that out of these six categories, two were the most dangerous categories as follows:

  1. “The Owanbe Group: Those who see this event (i.e., the call for Diaspora support) as a jamboree and an opportunity to freeload on government’s program while attending to personal “businesses” at the government’s expense …skipping in and out of the event locations to “let their people know that they are very important to the nation’s development” …while having their feeding & lodging expenses paid by the Nigerian tax-payers. A considerable numbers of folks in this group are wont to pontificate on the irredeemable state of affairs in Nigeria! Great showmanship!”
  1. “everybody in-between: the fence-sitters and free-loaders; the emergency diasporas; the jobless diaspora opportunists who have been on the outside of the mainstream economy in their host countries and see the DD as way to present a false façade of having been in the diaspora; the somewhat dubious Diaspora-based ‘entrepreneurs’whose ‘businesses’ depend on government patronages and see the DD as an opportunity to feather their nests by showcasing their “services”; and the cynics who do not even believe in Nigeria or that the DD forum can lead to the configuring of any credible development architecture that can be used to re-engineer the polity or accomplish any useful purpose, etc., etc…”

Another instance of the sort of debate that tells you that the Diaspora needs to get their acts together but where in the end one single Diaspora provided a sane voice was in regards to the fight against corruption and how the Diaspora taking advantage of the Diaspora Day event, must use their combined forces to banish corruption from Nigeria. Note that the Diaspora Day is an ANNUAL event. Meanwhile in the wisdom of one of the leaders, a capital initiative like fighting corruption can be initiated, planned and executed about a week to the Diaspora Day. A curious mind will inquire where these fine brains have being since the last Diaspora Day, why is the life-changing idea coming just a little over a week to the event; where does the suggested action fit within the operational objectives of the Diaspora Day 2016 that is if there is any? As you shake your head in awe about such disjointed approach, one of the Diaspora joins the conversation and proudly reminds the audience that at the Diaspora Day, right there on the ground, he had proposed a placard-carrying action to show the Diaspora disapproval of massive corruption but that when the appointed time came, he was left standing alone with a lone placard as nobody showed up. What a strategically planned and executed anti-corruption crusade from the Diaspora.  Sure we could do better was what Kenneth Gbandi was saying when, like Sam Afolayan, he came out with a level head to remind the audience that four months earlier the German Chapter  had signed a Memorandum of Understanding (MoU) with the Independent Corrupt Practices and Other Related Offences Commission (ICPC). The MoU reads in part, “The Facilitator (Outstanding Nigerians professionals, academicians and business people in Germany as represented by NIDO Germany)  is desirous of contributing its quota to the fight against corruption both at home and in the diaspora by partnering with the Commission. The Commission shall collaborate and partner with the Facilitator in the provision of broadcast materials and assist in the enlightenment and education of the Diaspora about the work of the commission”

The expectation that a clear Diaspora Policy will emerge, in isolation or under the wings of a Diaspora Commission, is becoming more and more an elusive dream. In the interim, as the Diaspora converges in Abuja, my hope is that the fear of the new Sheriff will persist so that the financial recklessness surrounding the Diaspora Day will seize. My other prayer is that the Permanent Secretary (Political) is not moved off his course in maintaining cordial relationship with any and all Diaspora groups while making it clear that NIDO was established in the first instance to put paid to the polarization in the Diaspora community. I understand that the reason the Perm Sec was late in planning and execution is because his Diaspora Day budget was not released on time. Typical, I should say. Keep pushing for a change in that regards but be conscious of the fact that your chances of sustainably sorting that problem out is if you build a formidable coalition to bring about the effective signing into law of the Diaspora Commission. Under the wings of the Commission, the Diaspora Day budget could hang. The leadership of the House Committee on Diaspora should stick with the big picture and continue to reject every temptation to get down to petty Diaspora politics and micro-management. On its part, the Diaspora can use more Sam Afolayans and Kenneth Gbandis, who through their contribution to the debate have shown vision and strategic approach.

Brussels, Belgium 25 July 2016

The author, Collins Nweke served Nigeria’s official Diaspora body first as Executive Secretary / Chief Executive starting from 2004 and later as General Secretary of the Board of Trustees. He finally served as Board Chairman until November 2013. He holds a Doctor of Governance Award (Honoris Causa). A 2014 candidate Member of European Parliament, he writes from Brussels, Belgium where he serves as second-term Municipal Legislator at Ostend City Council.  

Postcard from Brussels on President Buhari U.S. State Visit

Belgium became my adopted home over 20 years ago. Since the last 9 years when I went into party politics, I have maintained a routine of coming together with friends, Africans and Europeans, on the eve of the National Day, which is 21 July, for a drink and a chat. This routine has slowly graduated to a tradition. I’d normally use the occasion to feel the political pulse of friends and take home some useful hints. How we are faring in the local legislature was always the overarching questions for me as we converge? However the drink and chat this year was different for two reasons. One, our drink was preceded by what the organizers called ‘Wake-Keeping for Greece’. I was invited as Municipal Legislator to deliver a short speech at the gathering meant to show solidarity for Greece on its current economic tribulations. Two, ninety per cent of our conversation centered, not on Belgian national issues, but curiously on Nigeria, my country of birth. In specific terms we talked about ongoing State Visit of President Muhammadu Buhari to the United States, the same topic that had engaged me and a think-tank of Nigerians over the social media in the last week heightening a few hours before our drinks commenced.

I thought it meant sense to send this postcard to Mr President and people of Nigeria to summarize the preoccupations of people out here about Nigeria. Nearly 48 hours into what is meant to be a 96 hour official visit by President Muhammadu Buhari, there has not been visible international media coverage of a trip sold to Nigerians as ‘historic’. It should have been historic because it is Mr President’s first major state visit since assuming office about 2 months ago. My folks here seem to believe that the visit is indeed historic but for the wrong reasons. A European student of contemporary African history and an avid watcher of Nigeria said he couldn’t immediately recall any previous first State Visit in recent history that appears to lack this much vision and focus. I was at a lost for a response when asked what the strategic intent of the visit was. What is historic about this State Visit?

I attempted a response based on available media briefing from Mr President’s team and indeed in line with popular and reasonable expectations. The economy was meant as one of the major focus of this state visit. Indeed President Buhari is also expected to make public addresses at the U.S. Chamber of Commerce in Washington DC and at the Corporate Council on Africa to discuss international investment and Nigeria’s economy. The question that begs answer is how many members of the robust Nigerian Chambers of Commerce are in the delegation? Which business leaders of note are in the Presidential delegation? One is keen to know if Mr President shares the view that the most critical aspect of Nigeria’s economic concerns at present is economic diversification, away from the monolithic oil revenue. Which experts in economic diversification theory and professionals are in the delegation?

On the political side of things, we were told by the media team of Mr President that U.S. Secretary of State, John Kerry, and the U.S. Congressional Committees on Foreign Relations will also receive President Buhari to discuss political ties between the United States and Nigeria. The Congressional Black Caucus in the U.S. House of Representatives will meet with members of Nigeria’s delegation as well. One astute Buhari supporter who jokingly said during the election campaign that Nigerians must vote anybody but Goodluck Jonathan felt strongly that it is only normal that for Nigeria to derive the best return on investment for this trip, members of Nigerian Legislature should have been part of the delegation even if there is a face-off between them and Mr President. If I ever get to see Mr President, he told me, I would probably ask him to consider sharing with me the rationale behind the exclusion of National Assembly (NASS) members in his delegation to the U.S. When asked, I had nothing to say except to deny that the President’s actions could have been dictated by bad blood between him, Senate President, House Speaker and other Legislators because of the way they ganged up against his party’s choices for the top positions in the NASS. Mr President, please tell me that I am right!

Closely related is the concern that any deal reached by Mr President with both President Obama and the Congressional leadership would have to be ratified by the same Nigerian Legislators that have been excluded. Characteristic of these Belgian friends out here, is how they can put you on the spot with very uncomfortable questions. And directly too! This one got me struggling: could it be that considering the majority lead of the ruling All Progressives Congress (APC) in the upper and lower Houses, an easy ratification by the NASS of any agreement reached by Mr President during this visit with U.S. Congress may be expected? If so, shouldn’t we be concerned that our Legislators would be ratifying an Agreement on a position of weakness and lack of knowledge? How good is this in developing the legislative capacity of Nigerian Legislators? These guys could be polite as well because I believe the question they are not asking, out of politeness, I think is: for how long will Nigeria put up with Legislators who have no clue of what is going on at the floor of their legislative Chambers?

Getting mildly irritated, I told my pals that I am conscious of the fact that this administration came into power on a promise of change. And for heaven’s sake, they have been in power for just 2 months and it’s unfair to expect magic as of yet. In a somber tone, the otherwise loud chap behind me in the bar, bent over, his neck slightly bent and almost whispering reminded me that Prime Minister Alexis Tsipras of Greece took only a week or so to constitute his cabinet. That aside, he asked if I was willing to swear on the head of my first son (he understood the place of first sons in my culture) that the few appointments so far made and the composition of the delegation to the U.S. were based on meritocracy? Do you now support political patronage, against the gospel you preach to us in the City Council because it’s about Nigeria, he asked, a bit agitated. I retorted that a selection based on who represents a better comparative advantage for the nation is my preference and I have no evidence that the President has done things differently here.

I send this postcard conscious of the fact that Mr President has information that I am not privy to, which may have dictated his plans and actions but I felt a sense of responsibility, maybe obligation, to convey these raw thoughts considering that I am unable to reconcile a few available and obvious facts with the principles of good governance and strategic planning. It should be noted that friends of Nigeria, but particularly its critiques need to gain deeper understanding of the rationale behind the policy path Nigeria chooses to walk so that proffering constructive solutions for the plethora of issues retarding Nigeria’s national growth, could be made easier.

Brussels, Belgium 22 July 2015

 

Collins Nweke is Municipal Legislator at Ostend City Council Belgium and former Chairman of Nigerians in Diaspora Europe